IT'S LOVE AGAIN

Cinemavixion Review

Victor Saville's "It's Love Again" from 1936 is a delightful screwball comedy that sparkles with the effervescence of its star, Jessie Matthews. The film masterfully blends romance and aspiration as Matthews portrays Elaine Bradford, a hopeful singer and dancer whose quest for stardom leads her to adopt a sensational alter ego. The premise, involving a fabricated adventuress conceived by a desperate gossip columnist, Robert Young, offers ample opportunity for charming hijinks and mistaken identities. Matthews, a consummate performer, imbues Elaine with a vibrant energy that makes her impersonation both believable and endearing. The direction ensures a brisk pace, characteristic of the era's best comedies, while the musical numbers, though not explicitly detailed in the synopsis, are a natural fit for Matthews' talents. This charming piece of cinema is a testament to the enduring appeal of witty scripts and charismatic performances, offering a genuinely entertaining glimpse into the pursuit of fame.