IT'S LOVE AGAIN

Cinemavixion Review

Victor Saville's "It's Love Again" (1936) offers a delightful blend of musical charm and comedic capers, anchored by the effervescent Jessie Matthews. The narrative cleverly spins a tale of ambition, where a struggling singer assumes a fictitious persona to capture the public's attention. Matthews shines as both the aspiring artist and the imagined adventuress, embodying a spirit of playful deception. Robert Young provides a solid counterpart as the journalist caught in the web of his own creation. While the film may not boast the grand scale of later Hollywood musicals, its intimate charm, lively musical numbers, and the sheer charisma of its lead make it a thoroughly enjoyable experience. This British production, with its witty premise and strong central performance, remains a charming artifact of 1930s cinema, proving that a clever plot and star power can still captivate audiences.