THE PHILIPS STORY

Cinemavixion Review

This documentary traces the fascinating trajectory of Philips, a company whose origins date back to 1891. It delves into the challenges faced by the global electronics giant, particularly during the 1980s and 1990s when profit margins eroded and losses mounted. The narrative highlights Philips' struggles to adapt to emerging technologies like LCD, losing ground to agile competitors, especially from Asia. The film also examines the impact of ill-fated investments in ventures such as incompatible computers and web TVs, which exacerbated financial difficulties. Ultimately, the story of Philips is one of strategic divestments, including the sale of its renowned appliance and lighting divisions, and a rebranding that saw "electronics" removed from its name, marking a significant pivot in its corporate identity.