THE GENIUS OF DESIGN

Cinemavixion Review

This documentary delves into the fascinating origins of industrial design, tracing its evolution from the artisanal crafts of figures like Wedgwood and William Morris to the dawn of mass production. It sheds light on the often-unsung heroes behind everyday objects, exploring how innovations in items as varied as cast-iron cookware and sheep shears shaped our modern world. The narrative compellingly illustrates the transformative power of design, particularly highlighting Henry Ford's revolutionary approach to creating the first affordable automobile and the subsequent impact of mass production techniques in the early 20th century. It's an insightful journey into the principles that democratized design and made manufactured goods accessible to the masses.