INSIDE MISSGUIDED - PART 2

46m
Documentary
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Distributor: VA Media

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This installment, 'Inside Missguided - Part 2,' delves into the brand's strategic return to guerrilla marketing tactics. Owner Nitin aims to generate significant media buzz, targeting tabloid attention. The plan culminates in a bold stunt during London Fashion Week, featuring reality television personality Gemma Collins orchestrating a high-profile event in central London. The episode highlights the brand's pursuit of notoriety through unconventional and attention-grabbing methods.

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