HOOK, LINE AND SINKER

Cinemavixion Review

Edward F. Cline's 1930 comedy "Hook, Line and Sinker" offers a charming if somewhat dated look at the power of persuasive advertising. Starring the popular comedic duo Bert Wheeler and Robert Woolsey as two slick insurance salesmen, the film spins a yarn about their attempt to revitalize a dilapidated hotel. Their scheme involves a fictional PR campaign designed to attract wealthy clientele, a plot device that, while predictable, provides ample opportunity for the film's stars to shine with their signature banter and physical comedy. Dorothy Lee as Mary, the hotel's owner, provides a capable foil to the salesmen's antics. Despite its simple premise and the limitations of early sound cinema, "Hook, Line and Sinker" delivers a lighthearted entertainment experience, showcasing the enduring appeal of classic screwball comedies.