GENERAL MAGIC

Cinemavixion Review

A fascinating deep dive into the ambitious visionaries of General Magic, this documentary, directed by Sarah Kerruish and Matt Maude, unearths the story of a pivotal tech startup whose groundbreaking ideas laid the foundation for the modern digital landscape. Despite its ultimate commercial failure, the film compellingly argues for the company's profound impact, showcasing how its innovations in personal communicators foreshadowed the smartphones and social media we use today. Featuring interviews with key figures like Tony Fadell and Andy Hertzfeld, the documentary masterfully blends archival footage with retrospective insights, creating a rich narrative of ambition, technological foresight, and the often-unseen origins of world-changing concepts. It's a testament to the enduring power of visionary thinking, even in the face of adversity, and a must-watch for anyone interested in the history of technology and innovation.